In-Person: BEYOND PERFORMANCE Festival

BEYOND PERFORMANCE FESTIVAL - Toolkit for your Music Career
Music, Coaching, Psychology -- and Much More. By Laura Granero and Laura Ortiz

In today’s world, musicians face challenges that extend far beyond the purely artistic realm or the traditional training provided by conservatoires. The practical realities of a musical career demand not only technical and interpretative mastery but also a diverse set of professional skills. Musicians must cultivate effective and mindful practice methods, develop sustainable career strategies, and acquire essential knowledge in areas such as project management, fundraising, and professional networking. Moreover, safeguarding one’s physical and mental well-being is paramount in a profession that is both demanding and often unpredictable.

With the BEYOND PERFORMANCE Festival, we seek to create a space where musicians can engage with these crucial topics through expert-led lectures, interactive workshops, and networking events. These sessions will provide practical guidance on career development, effective practice techniques, financial sustainability, and maintaining well-being in a high-pressure industry. Our aim is to foster open discussions about the challenges we all encounter in our professional journeys—issues that are too often overlooked in formal education yet are fundamental to long-term artistic fulfilment.

In addition to these discussions, the festival will feature a concert exploring the theme of mental health among composers and pianists of the past. By shedding light on the struggles faced by some of history’s most revered musicians, we hope to remind participants that they are not alone in their doubts and difficulties. Even the greatest artists have wrestled with self-doubt and personal hardship, and acknowledging this reality can be both inspiring and liberating.

Over the course of three days, we will address a wide range of topics designed to support both professional musicians and students in building a more sustainable and balanced career. Through hands-on workshops, participants will have the opportunity to develop concrete strategies for their own professional paths, while lectures will offer in-depth insights from experienced professionals in the field. Additionally, attendees will have the chance to receive a free advisory and assessment session with coach Laura Ortiz, providing them with personalised guidance on their career development and well-being.

We also hope to initiate much-needed conversations about the hidden complexities of the music profession—especially in an era where social media often presents a one-dimensional portrayal of success.

This festival is an invitation to reflect, learn, and connect. We welcome all those who wish to equip themselves with the tools necessary to navigate the modern musical landscape with confidence, resilience, and a renewed sense of purpose.

WHERE TO FIND US?
Laura Ortiz, Coaching: www.lauraortizcoaching.com
Social Media: @lauraortizcoaching

Laura Granero, Freelance Musician & Concert Organiser: www.lauragranero.es
Social Media: @lauragranerofortepiano

The information on Klavieratelier Mignon 1904 is displayed on Organiser's Information

Address:
Klavieratelier Mignon 1904
Bottmingerstrasse 35
4102 Binningen BL
Switzerland
 

PRACTICALITIES

After registering, you are going to receive some emails with further details very soon :) If you don't, then write to us to: klavierateliermignon@gmail.com

The in-person festival includes a variety of networking activities which aren't part of the online event. If you acquire the entire pass, you will receive a recording of all the videos for free. If you acquire only daily passes, you can pay extra for accessing all the recordings after the event and following it online. The Blind Dates event is included in the price (even if you only come for one day), but you can also book it as an external (in which case it's paying). The space for the Blind Dates is very limited (more limited than the normal access), so please book it ASAP.

The concert and Brunch on Sunday are not included in the passes, and have to be booked separately. 

The price of the event includes drinks, snacks, cocktails and much more :)

Everyone who comes in person can request a free individual consultation session with coach Laura Ortiz (6 of them will happen at KAM, others online).

How to arrive at Klavieratelier Mignon? Tram 10 (Bottmingerschloss). Approximately 10 min from Heuwaage.
Can I park? There are usually free spaces at Margarethenstrasse, but count on 10 extra minutes for parking and coming down.

QUESTIONS?

You can write to us: klavierateliermignon@gmail.com
or: send a text or an audio to +41766982248 (WhatsApp) 
or: @klavierateliermignon on IG

SCHEDULE  (Provisional) 

SATURDAY (from 5:30 PM to 10:00 PM)

• 5:30 PM - 6:15 PM Laura Ortiz: Motivation and Handling Rejection in Your Music Career

• 6:15 PM - 6:35 PM Laura Granero: To Be or Not to Be a Freelance Musician: Reflections on Freelancing, the Music Industry, Expectations, and Reality

• 6:35 PM - 7:00 PM Open discussion on Freelancing, Motivation, and Rejection

• 7:00 PM - 7:15 PM Break

• 7:15 PM - 8:15 PM Andrea Scherer: Stress Management for Musicians

• 8:15 PM - 8:30 PM Break

• 8:30 PM - 10:00 PM Blind Dates (networking event) (not included in the online version, it will be done at a later time for free for those who attended the event online)

SUNDAY (from 12:00 PM to 10:00 PM)

• 12:00 PM Brunch (Networking Event)-Concert “Warum? Wofür?” On Musicians and Mental Health by Sebastian Bausch and Laura Granero. Piano rolls and live performances. (The concert might not be included in the online event, it will be to be decided at a later point.)

• 2:30 PM Laura Ortiz: Mental Preparation for Performance

• 3:30 PM Andrea Scherer: How Can Music-Making Be Pain-Free?

• 5:00 PM Break

• 5:30 PM Take Your Musical Projects to the Next Level with Fundraising Skills – Philippe Gaspoz

• 7:00 PM Pause

• 7:30 PM Interview on Psychology and Coaching with Dr. Teresa Wenhart

• 8:00 PM Round Table

• 9:00 PM Spanish Wine - Networking Event (Not included in the online version)

MONDAY

• 2:00 PM Tea (Networking Event). Not included in the online version.

• 3:00 PM Laura Ortiz: From Overwhelmed to Organised. Smart Productivity for Musicians.

• 4:00 PM Oxygen Advantage Workshop for Musicians – Mojca Gal

• 6:00 PM Break

• 6:30 PM Interview on Music and Career - Surprise Guest(s)

• 7:15 PM Off the Record Game (Networking Event) Not included in the online event

• 8:15 PM Networking Cocktail with Piano Rolls – Self-playing piano with music by your favourite composers, curated by Sebastian Bausch (It might not be included in the online event)

BIOS

Sebastian Bausch 

I was inspired to play historical instruments by the magnificent organ in my native village in southern Germany. Thanks to wonderful teachers and colleagues, and the opportunity to pursue various interests throughout my career, music remains my greatest passion—even after it became my profession. Thanks to my work at the Cathedral in St Gallen and at HKB, I gained firsthand experience of what it means to be part of large administrative structures. While often challenging, I also came to appreciate the opportunities that arise through good organization, teamwork, and well-planned fundraising. With Atelier Mignon, Laura and I finally realized a lifelong dream: creating a space dedicated to our shared love for 19th-century performance practice and piano rolls. 

Mojca Gal

Mojca Gal is living in Basel and performing internationally as a violinist and dancer. Besides her artistic career, she is also active as a Pilates and Oxygen Advantage breathing training instructor. www.mojcagal.com 

Philippe Gaspoz

My journey from pianist to arts manager has given me a unique perspective on both performance and the business of music. Having worked in the Sponsoring division of Lucerne Festival and the ZEIT-Stiftung in Hamburg, I now share my expertise with musicians, equipping them with the fundraising skills they need to realize their artistic ambitions.

www.artventures.ch

Laura Granero 

As a little girl, I asked myself: Who set such strict rules for interpreting music, and why? And as I began performing in concerts and competitions, why were there gatekeepers deciding which qualities were rewarded while overlooking others? When I discovered early recordings, I found a world in which many of the expressive choices I had been discouraged from making were not only allowed but encouraged. My long-standing admiration for the Schumanns led me to focus my PhD on Fanny Davies, a student of Clara based in suffragist-era London. Feminism became an essential part of my life later on, especially after facing difficult experiences in the industry. It has since fueled my commitment to creating a musical world that is less competitive and free of discrimination, where individuality and diversity are truly valued. 

www.lauragranero.es 

Laura Ortiz 

Laura Ortiz is a pianist, neurocoach, and brain trainer, combining these activities with teaching at professional conservatories. She is the founder of the project Laura Ortiz Coaching, which includes coaching processes for classical musicians, the podcast Música y Coaching, and conferences on music, organization, emotional intelligence, and neuroscience. She has collaborated with various institutions such as the CPM Las Palmas de Gran Canaria, the Joven Orquesta de Gran Canaria, and the Regional Center for Teacher Training of Castilla–La Mancha. 

www.laurortizcoaching.com 

Andrea Scherer  

First love: Music. Second love: Being a teacher. Third love: Bodywork. Fourth love: Coaching. Fifth love: Innerwise. I have been faithful to each of my loves up to the present day :)

www.andrea-scherer.com  

Dr. Teresa Wenhart

Dr. Teresa Wenhart is a federally acknowledged psychologist and earned her doctorate at the Institute for Music Physiology and Musicians’ Medicine in Hanover. She completed two CAS programs in Music Performance (Cello) with Prof. Mandozzi at ZHdK and trained in schema-focused coaching. Based in Zurich, she works with musicians and music educators and leads a freelance research project with psychological workshops at ZHdK & Musikakademie Basel. Teresa has received several scholarships, including by the Max-Weber-Program of Bavaria and the German National Academic Foundation, and the Science Prize from the German Society for Musicians' Medicine.

www.teresawenhart.com

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